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Recent posts

  • 9 Tips for Marketing Your Small Business the Smart Way

    If you run a small business, you obviously don’t have the marketing budget of Coca-Cola or Ford Motor Company. Super Bowl ads are not in your near future. But, obviously, marketing is a big part of small business. Most small business owners list attracting and retaining customers are their top objectives for their marketing plans. But many set aside only minimal budgets for all of their marketing functions. It’s a double-edged sword of sorts, and, as the old adage goes, it takes money to make money. Luckily, there are many ways to market your small business without breaking the bank.

  • The global impact of Sanctions Against Russia

    The fall in the price of oil as well as economic sanctions imposed against Russia by the United States and the EU have drastically dropped the value of the Ruble and looks to be jettisoning Russia into the grips of a deep recession in the coming year. The days of one country’s economy affecting only itself are long gone. There are no “islands” that are completely self sufficient not relying on trade with other countries. With that being said, the troubles Russia is experiencing could also be felt by other countries and have at least some effect on the global economy.